Marketing Ethics

A INTENÇÃO DE COMPRA DE PRODUTOS PIRATAS: um estudo da influência das estratégias de negação, do materialismo e da escala ética do consumidor de Muncy-Vitell

Business Ethics / Ethics / Decision Making / Consumer Behavior / Materialism / History of Piracy / Moral and Ethical Issues in Science / Ethical decision making / Ethics in Marketing / Piracy / Digital Piracy/ Filesharing / Consumer Behavior, Ethical Decision Making, Emotions / Music Industry Piracy / Ethical Consumer / Marketing Ethics / Techniques of Neutralization / Ethical Marketing / Neutralization / History of Piracy / Moral and Ethical Issues in Science / Ethical decision making / Ethics in Marketing / Piracy / Digital Piracy/ Filesharing / Consumer Behavior, Ethical Decision Making, Emotions / Music Industry Piracy / Ethical Consumer / Marketing Ethics / Techniques of Neutralization / Ethical Marketing / Neutralization